BARB (Broadcasters
Audience research Board) is an organisation that measures UK television
audiences. BARB commissions Specialist Company’s such as: RSMB, Ipsos, MORI and
Kantar Media to measure the UK TV audience. This company collects data on which
channels and programs in particular are being watched by the UK TV audience.
They pay particular attention of what times particular programs are being
watched and the type of people who are viewing at the same time. Data is
collected second by second and delivered minute by minute for channels received
in the UK. This research is captured by using a panel of privately owned TV
viewing households representing about 5,000 homes. The data captured it used to
estimate not only the programs being watched but also the times there being
watched and the people watching them.
This research is very important to broadcasters such as ITV
and the BBC to give them information on things such as:
- · Times people watch TV
- · The types of programs people watch
- · The amount of people watching a program
- · The amount of people watching a TV channel
- · The type of people watching different TV programs
All of this information helps the broadcasters keep viewers
interested and watching their channels as they have competition with many
others now available through services such as Freeview and Sky. On demand
services can now aid broadcasters to monitor television audiences themselves to
an extent by monitoring the viewing count on certain programs streamed online.
Without this information broadcasters would not know how to develop their
channels and programs to the best ability keeping a large viewing audience and
a good reputation, if they where to lose viewers it would result in them losing
money and possibly having to shut down.
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